Hướng dẫn SEO Etsy
Đây là hướng dẫn Seo Etsy của một khoá học mà freeall đã mua với giá 600$. Nay xin chia sẻ lại với các bạn miễn phí. Toàn bộ tài liệu là Tiếng Anh nên mọi người có thể dùng Google Dịch để đọc, cũng khá dễ hiểu và dễ đọc.
Mình cũng đã chuyển đổi từ file Pdf sang Doc và Copy nội dung dưới đây để mọi người dễ theo dõi
Etsy Listing Title
The shop title is crucial to Etsy SEO and it helps shoppers find in the Etsy search results, Google, and other large search engines. The most important tag should be place in the beginning of your tile since it holds the most weight for SEO and it will help your listing be seen in the search results.
Why? The shop title becomes the “page titles” for that particular listing.
You also want to make sure your title is not to ling because it will get truncated in Etsy search results. Include your main tag along with additional tags you want to rank for but keep in mind the buyer. Be sure it’s easy to read and considered adding punctuations to improve your readability. It can be up to 55 characters.
I made it user-friendly and SEO searchable by writing a short, clear, descriptive title. I included my focus tag floral wedding invitation and two additional tags floral RSVP and wedding invites.
Etsy Listing Description
The listing description plays an important factor when converting views into sales. A well written listing description will help reach potential buyers, get found in Etsy’s search feed, get traffic from other search engines like Google, and build credibility to close out the sale.
The first 160 characters in your listing description will be used from your
View our stunning floral wed ding invitation collection that will add an element of elegance to your wedding day. Click to shop now!
I wrote a short enticing description of the product and included the main tag floral wedding invitation and completed it with a call to action click
to shop now!
Make sure to include your main focus keyword you used on the title in the meta description
Optimize Your Listing Description for SEO
You should include everything and anything pertaining to that listing. The main thing to keep in mind is to write a short informative listing description while still managing to make it engaging and including your tags as organically as possible within the listing description. (Include as many as possible.)
Optimizing your Etsy Shop
Let’s go over the different areas in your shop that can be optimized for SEO to increase your visibility and increase your Etsy Traffic.
Categories: Another way to optimize your listing is by adding as many categories that match or are relevant options.
Why? Categories act like tags so therefore by adding them it gives your shop an opportunity to match with a search which e equals more traffic.
Attributes: work similar to categories and help the listing be found in Etsy search results. Try to use the most relevant attributes available in each dropdown.
Another best practice to boosts your shop’s SEO is naming your shop section. Every section has its own landing page with a page title that is pulled from the section name.
Therefore, I highly recommend using keywords that you have researched for your niche and using them to name your sections. It will help you drive additional traffic to your shop because you’re fully optimizing your shop and taking advantage of anywhere you can possibly place a tag you can rank for.
Search engines like to show results that are relevant and interesting, but gauging “interestingness” is a bit tricky for a computer. While Etsy don’t know exactly how search engine algorithms calculate what makes a page interesting, they know that the number and quality of in-bound links to a page is important.
In short: you want people to be writing about your shop and listings online, as well as linking to your Etsy pages. This helps search engines know that people are interested in your content.
Consider linking to your Etsy shop from your personal blog and networking with other sites to get them to feature your listings.
PLEASE NOTE: This is why is so important you have a blog for your Etsy shop or start guest blogging, podcast, or anything that will help you gain more in-bound links.
Anh em chia sẻ nhớ ghi nguồn giúp nhé 😀